This is going to be an initiative that makes it worthwhile for businesses to sign their employees up to a sustainable transport system… like car-pooling, but more formally organised.
The problem with carpooling is it’s REALLY difficult to get a whole LOT of people to do it… which is understandable, because South Africans have many concerns with systems like that. Working through employees’ companies is a way to reach more people faster, which also allows it to be profitable at the same time.
There are benefits to businesses when their employees drive to work together. To explain, imagine for a second that you’re a CEO of big business that employs a large workforce, and I tell you “that huge parking lot out there in front of your factory? I can halve its size, and I’ll do this by getting your employees to drive to work together.” Imagine what you could do with all that extra space or savings! The business idea here is to use these benefits to make this an attractive offer for any company.
Why employees would agree to sign-up is because there are quite a few benefits to them too (and yes, of course, worries as well). But there’s actually another really simple way to see this problem/opportunity:
There are WAY too many cars on the road. It’s clear to anyone who sits in traffic in the morning. Every noticed how 3/4 of the cars on our roads everyday have only 1 person in them. If all of them travelled together, we’d be saving 60-70% of all that petrol (and insurance and maintenance) costs. It’s really that simple.
It then makes total sense to create a system that makes it easy for that to happen. This could be a system that removes what’s stopping people from travelling together and saving all that money. The system would link people who live near each other (such as in the same suburb, or within 5 direct km) and work in the same area (same office or factory or just nearby) together. It’s a system that needs a lot of people in the database to work effectively.
Of course the time travelling can be an issue: time leaving home (8, 8:30 or 9) and the time coming home (4-5:30) is an important factor, as well as anything that needs to be done on the way, such as kids > school. But these can be worked around.
For the full story, click over to the TraTo blog. It has also now been optimised for mobile viewing, so be sure to take a look on your phone!